Understanding Mobile App Marketing Analytics Solutions
When it comes to mobile analytics, it all begins with knowing and selecting the best tracking solution. Analytics is the key driver in optimizing mobile marketing campaigns and reaching KPIs. Below is a breakdown of tracking technologies available for campaign analytics.
We understand that this is a very complex landscape so we’ve broken everything down in our latest white paper, The Ultimate Guide to Understanding Mobile App Marketing Analytics. We created the most comprehensive guide available to shed light on what is the backbone of mobile advertising.
We leave no stone unturned as we cover any and all topics including, clarifying the difference between web, in-app and campaign analytics, contrasting tracking on iOS and Android and visualizing and explaining the three major tracking techniques. Additionally, we have you covered for the future as we give foresight into how tracking will change with the launch of iOS 7. To learn more, download the paper here.