Mobile Video Advertising on the Rise: Weekly News Wrap-Up

By Ioana Cailean on May 15, 2015 No Comments

It’ Friday, time for our news wrap-up! This week you’ll learn a lot about mobile video advertising. Mobile video advertising does not only beat its big brother, desktop, in it’s estimated annual revenue growth rate, it also outperforms desktop video ads in terms of ad viewability.

Business Insider, Video advertising on smartphones and tablets is growing three times faster than video ads on computersby Mark Hoelzel (@businessinsider)

According to a post at Business Insider, mobile video ad revenue will grow more than 3 times faster than desktop through 2020. BI Intelligence research predicts a five-year compound annual growth rate (CAGR) of 39,5% for mobile video advertising revenue. By comparison, the estimate for desktop is merely 12,9%. Why are people crazy about digital video advertising? Firstly, traditional display advertising is shifting to video. Further, media time is shifting to mobile. And last but not least, video is considered as a very effective format for brand advertising.

Marketing Land, Mobile Video Ad Viewability Beats Desktop By 30 Points, by Greg Sterling (@Marketingland)

Last week, Google Research published follow-up research on video ad viewability. The study revealed that video ads are slightly more viewable across the web than display ads. Google found that the “average viewability of video ads across the web is 54 percent.” Yet, the most interesting data uncovered were the significantly better viewability rates in mobile: 83% for mobile and 81% for tablets. It’s remarkable, mobile video ad viewability outperforms desktop by 30 points.

Mobile Marketer, Mobile becomes core engagement channel for marketers: study, by Michael Barris (@MobileMktrDaily)

Juniper Research predicts that the annual global advertising spend on mobile devices will reach $105 billion by 2019, up from an estimated $51 billion this year. The research, “Digital Advertising: Online, Mobile and Wearables 2014-2019,” explains its estimate as follows: More brands and retailers use mobile as a core channel for consumer engagement, because of two reasons. Firstly, smartphones deliver targeted, personalized and one time advertising. Secondly, millennials are fond of multitasking on mobile. Therefore, mobile ads are promising to gain both, high visibility and high response rates.