Mobile Advertising News Wrap-up: Mar. 2 – 6

By Ioana Cailean on March 6, 2015 1 Comment

Mobile World Congress has come and gone, it’s Friday and it’s time for our weekly wrap-up of the week’s top mobile advertising news!

The Guardian, Mobile World Congress 2015: What it Means for Marketing Pros, by James Hilton

For the first time, MWC 2015 saw a special, full-day conference dedicated to mobile marketing and advertising. A number of different topics and issues were on people’s lips, including how social media is increasingly being used as media platforms, and also the issues that the fragmentation of this market brings. Cross-channel attribution issues and data-driven creativity as an entry to branding are equally important.

eMarketer, To Boost Retention, Get Game App Users Playing ASAP, by eMarketer (@eMarketer)

Mobile gaming is the second most popular activity on mobile devices, after socializing, among US smartphone consumers. Gaming is also one of the big revenue drivers in the mobile space, according to eMarketer, which expects US mobile game revenues to top $3bn in 2015. The trick, according to a report by SuperData Research, is to get users into the game as soon as possible after launch in order to keep them there.

Mobile Marketer, Flat App Use Means Tighter Competition for Attention, Higher Ad Prices: Report, by Chantal Tode

A new report from Parks Associates has found that despite a growing number and variety of apps available to consumers, the number of apps in use remains fairly constant. Higher competition means more inventory, but inventory within popular apps will be sold at a premium, according to the report.