Mobile Advertising News Wrap-up: Feb. 23 – 27
For the first time on our brand new site, here is our wrap up of news from the mobile marketing industry this week:
Marketing Land, Report: Apple, Android Now 96% of Smartphones Globally, by Greg Sterling (@gsterling)
According to a report from IDC, smartphones running Android and iOS accounted for over 96% of smartphone shipments in Q4 of 2014. While Android has the larger market share, of which Samsung takes top spot, it is still Apple which makes the most profits on sales of smartphones.
Mashable, Report: Google Will Launch Android Pay in May, by Rex Santus (@rexsantus)
Google is expected to launch Android Pay at its I/O Conference in May this year. It will be separate from, but compatible with, Google Wallet and will allow single-tap pay transactions both in-app and in physical stores.
Business2Community, 7 Predictions on Mobile Marketing Trends in 2015 You Need to Know, by Jon Mowat
A take on the year ahead in mobile marketing, which presents trends like mobile security, increased penetration, mobile payments and, of course, wearables. 2015 is expected to see a big increase in spending on mobile advertising, particularly programmatic spending.