Mobile.de: Re-engaging dormant users with mobile display retargeting
How we amplified mobile.de’s user retention and value by targeting distinct user segments with tailored banner messages.
- Overview of mobile.de’s goals
- Description of our user segmentation and profiling strategy
- Banner creation and campaign execution
- Final results and optimization
We were able to greatly increase the engagement and value of their existing app user base while significantly lowering the costs of activating and engaging users. Results included a 62% reduction in the cost of acquiring value-generating users coupled with a 150% higher conversion rate.