AutoScout 24: Accelerating app user base growth for Europe’s largest car market
How we increased downloads from valuable users and maximized customer lifetime value with mobile marketing and smartBoost campaigns across seven countries.
- Overview of the specific campaign goals
- Outline of our campaign strategy
- Final results and rankings data
We were able to achieve a CPI reduction of between 50 and 80 percent, in addition to boosting the app to #17 in Germany, #3 in Italy and France, #9 in Spain, #11 in Belgium.