Definitive Ideas to Market Your Mobile Game Effectively

By Ioana Cailean on July 3, 2014 8 Comments

Summary: As indicated by a new survey games now account for 75% of iOS App Store revenue and nearly 90% of Google Play revenue. Mobile games are immensely popular in the smartphone market, but it is essential to have clear and definitive ideas to market them efficiently and effectively. We’ve recognized four winning ideas to help developers advertise and monetize their games.

As per a new eMarketer report, 1.75 billion users worldwide will have a smartphone in 2014. So , with smartphones becoming more and more prevalent, also the number of people playing mobile games rises. Games are created with a lot of reflexion and research as they need to be new, different from already existing games and should fit together with users’ expectations to be successful.

Think of testing your mobile games with experts before launching them, otherwise problems or bugs might arise later. Do pay attention to negative and positive feedback, since that will help you to get a clear perspective on what changes need to be done. But besides having good games it is important to have a great marketing strategy to also achieve business success.


1. Develop games for users based on their preferences and then market them


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Make sure that your game meets the needs of gamers of a specific segment. It is easier to market the game to that niche segment, if the initiation of the game is done based on the market requirements. Compare your game to other games, which are similar, and then market the game with flair on social media and other channels.

Mobile game marketing is also often a sort of guerrilla marketing, because many advertisers don’t have the money to put out advertisements in traditional marketplaces. It is important to have concentrated marketing efforts to coax users to download the game.


2. Add in-app purchases to your free games to boost revenue


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Almost 79% of iOS app revenue in January comes from apps featuring in-app purchases. Working on mobile games means most probably also wanting to make money out of it. It is important to know how to add in-app purchases. The most mobile games are available for free. So users get a basic version to play, but in-app purchases permit users to unlock extra features or purchase coins and gold in some games. Once the game is established with lots of downloads try to charge for add-ons or additional levels to get more revenue.

For developers, it is necessary to have a good starting point for pitching their game in the free games sections and it definitely requires some ingenuity from app developers to make it big. They should be creative in figuring out a strategy for rolling out versions of their games and promoting them aggressively.

The freemium model might not work for all, but it is a good technique for making revenue if integrated in the right way. You have to pay attention to make your users addicted to your game and they will happily pay for it.


3. Always ask for feedback and reviews from users for better insights

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88% of customers buying decision are influenced by online reviews because we all know that “The customer is always right”. So it means a lot for marketers to leverage the feedback for better marketing and improving for a healthy app lifecycle. One should make changes to optimize their campaign based on the feedback received.

Developing a game always means focusing on the certain category it shall be launched for, and producing a game, which reflects the grand vision of the number one game in the field. That will help you to monetize your game.


4. Cross-market your game on different mobile platforms 

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Market your games and apps on different platforms for better monetization, retention and engagement of or with your apps. You need to get known by a large number of users.

Boosting your apps via for example mobile app marketing campaigns does make sense to get a high number of downloads within a short time period and it can also help you to drive purchases. But of course you should also focus on building up a momentum of success by continuously using also other marketing channels and by improving your app based on the feedback you get.

Author Bio:

Tejas Jasani is a Founder & CEO of a Mobile Application Development Company and his major focus is on how to improve mobile users smartphone experience through development of mobile games and apps.