Trademob Blog

What role do algorithms play in programmatic advertising?

By Ioana Cailean on January 6, 2016 5 Comments

Even today, the world of programmatic advertising is complicated and unclear for many marketers. So, what is it really about, and how do algorithms fit in? RTB, DSP, SSP, DMP – the world of programmatic advertising consists of a long list of acronyms which, together with various other buzzwords, can often end up sounding like […] Read more

How Much Data is Enough? How to Provide Valid Forecasts on Campaign CTRs

By Ioana Cailean on November 25, 2015 1 Comment

In other words: When would even a mathematician be happy? When you talk about the success of an advertising campaign, one frequently-used parameter is the click through rate (CTR) of a campaign. This CTR depends on several factors, of course, for example the format of the banner, the placement (whether it’s for a native in-stream […] Read more

Real-Time Monitoring of Distributed Systems: How we Approached the Challenge

By Ioana Cailean on June 18, 2015 No Comments

In the extremely fast-paced world of programmatic advertising, having great metrics-driven solutions for analyzing data and making decisions is essential. We were faced with this challenge at Trademob as our volumes increased and monitoring our distributed systems became more difficult. Read on to see how we approached the issue, and how we developed our answer in […] Read more

Smart Bandit Algorithms in Testing Mobile Banner Design

By Ioana Cailean on May 7, 2015 No Comments

Make smarter choices and watch the rewards roll in with bandit algorithms This blog post is part of our new regular Trademob Tech series. The series takes a look at Engineering topics facing Trademob and the mobile advertising industry. Today’s post was written by Dr. Alexander Weiß and the Data Analytics team. When it comes to real-time […] Read more