Trademob Blog

Are Apps Slaying the Mobile Web?

By Ioana Cailean on October 26, 2015 3 Comments

Is the mobile web on its way out? It’s not disputed that in the mobile world, apps rule. The mobile web can be a frustrating and slow place, a last resort for many. However, attempts are being made at improving the mobile web, and many claim that it is far from dead. When looking at […] Read more

Native Ads Are No Solution to Mobile Ad Blocking, But a Start

By Ioana Cailean on October 16, 2015 1 Comment

It is important to learn from past lessons in desktop advertising, but blindly applying them to the mobile world does not work – marketers need to innovate if they are to make advertising more relevant to the consumer, bolstering both acceptance and performance. As ads started to become a standard feature of the desktop web, […] Read more

Infographic: US vs. EU – Mobile Advertising on Each Side of the Pond

By Ioana Cailean on September 30, 2015 1 Comment

On both sides of the North Atlantic, mobile advertising is booming: This much is undisputed. Mobile ad spend is growing and even starting to eclipse other forms of digital marketing, such as desktop advertising. However, despite talk of a ‘Western mobile advertising market’ there are still significant differences in growth rates and levels of adoption […] Read more

Liebling, Ich Habe die Ads Geblockt

By Ioana Cailean on September 11, 2015 No Comments

Seit dem 8. September ist ein Browser auch im iOS-Store verfügbar, der werbefreies mobiles Web-Browsing verspricht. Da Eyeo, der Anbieter des AdBlock+-Plugins, keine Add-ons für mobile Web-Browser anbieten konnte, wurde kurzerhand ein entsprechender Browser entwickelt. Ein erster Blick auf “Adblock Browser” für iOS zeigt, dass der Browser macht, was er soll: Die Banner auf mobilen […] Read more

Infographic: A History of Mobile – 5 Years of Mobile Revolution

By Ioana Cailean on September 10, 2015 No Comments

Any review of the mobile revolution is bound to be a short one, but despite this, the history of mobile is one packed full of exciting innovation. A few years ago, smartphones were starting to fundamentally change the way people live and work. As this change in social behavior started to take hold, a flood […] Read more