Trademob Blog

Mobile Branding is Dependent on Programmatic Adoption: dmexco 2015 Insights

By Ioana Cailean on September 23, 2015 No Comments

This year, the Digital Marketing Exposition and Conference, better known as dmexco, pulled out all the stops and broke all its previous records. Attendance was up 36% from the year before, with over 43,000 digital marketing professionals attending the event. Almost 900 companies from the digital advertising industry were present as exhibitors, covering four halls […] Read more

Mobile Branding – It’s about time!

By Ioana Cailean on April 21, 2015 No Comments

“Dollars follow eyeballs” is an oft-cited phrase which can be applied to every new development in the world of media: wherever consumers start spending their time, advertisers are sure to follow quickly. The phrase rings true once again when looking at the latest development, or rather the latest mass-movement, in the media world: the rapidly […] Read more

Trademob Takes dmexco by Storm

By Ioana Cailean on September 18, 2013 No Comments

We’re excited to once again have a major presence at dmexco (Digital Marketing Exposition & Conference)  — the largest marketing event in Germany. As per the dmexco website: About 720 exhibitors from all over the globe, staged in three halls for the first time, a two-day Conference programme at top international level, extended opening hours […] Read more