Apple Dominates Smartphone Profits: Weekly News Wrap-Up

By Ioana Cailean on November 20, 2015 No Comments

Friday means it’s time for our weekly wrap-up of the most important news from the mobile marketing industry! We took a look at Apple’s domination of profits in the mobile market, and how to best market to millennials. Enjoy, and have a great weekend from all of us at Trademob!

Media Post, Apple Dominates Smartphone Profits, by Ben Frederick (@mp_benfred)

Apple’s traditional approach in the form of ‘quality over quantity’ is continuing to pay dividends, and this is made clear by it’s share of global smartphone profits. According to Canaccord Genuity research released this week, Apple took 94% of the industry’s profits, up from 85% one year ago. To put that into perspective: the company only produced 14.5% of the industry’s smartphones.

Marketing Land, Mobile, Millennials and Marketing: An Insider’s View, by Aaron Strout

While it’s uncontested the millennials hold the key to success in the future of the mobile marketing industry, a lot of marketers are unsure of how to tap into this market. This piece takes a simple but relevant look at how millenials would like to be approached by brands, and then provides a couple of key trends which are well worth a look.

Media Post, Twitter Highlights Value of Mobile Programmatic, by Ben Frederick (@mp_benfred)

Twitter’s MoPub Marketplace has revealed some interesting findings which highlight how programmatic is able to help advertisers and publishers, especially when social and demographic data is used in targeting. Advertisers who bought inventory on any of the 580 new apps that launched in Q3 had 186% higher click-through rates than apps that were released before Q3.