Mobile advertising news wrap up: July 29 – August 2
Here’s the latest news from the mobile advertising world.
CNET, Android tops U.S. smartphone sales, but iOS catching up by Lance Whitney ( @lancewhit)
Apple’s iOS continues to play catch up with Android in the U.S. smartphone game. For the three months ending in June, Android scored 51.5 percent of all U.S. smartphone sales, research firm Kantar Worldpanel said Monday. That number was a slight drop from the 52.6 percent seen for the same period in 2012. iOS trailed with 42.5 percent of all smartphone sales. But that figure showed a gain from the 39.2 percent share over the same period last year. Microsoft’s Windows Phone also captured a larger chunk of sales, winning a 4 percent share compared with 2.9 percent a year ago. BlackBerry didn’t fare as well, watching its slice of sales drop to 1.1 percent from 4 percent last year.
Fast Company, New iPhone Will Likely Have Fingerprint Sensor by Addy Dugdale (@addythebaddy)
A year ago, Apple purchased AuthenTec, a fingerprint sensor maker. Is this the fruit of that acquisition? A folder full of code leaked from the beta 4 version of iOS 7 to 9to5Mac is the biggest clue yet to what riches the upcoming iPhone–though probably not this one–brings. Entitled BiometricKitUI, the folder suggests there will be a biometric fingerprint sensor on the iPhone’s home button. 9to5Mac says the tech will unlock the phone–good news for any Apple product lovers who live in fear of having their mobile device swiped, and any harassed parents who have watched four-figure sums disappear from their bank accounts courtesy of their tech-savvy kids as they download in-app purchases.
VentureBeat, Android reaches massive 80% market share, Windows Phone hits global high, iPhone languishes by John Koestier (@johnkoetsier)
Global smartphone shipments grew 47 percent to hit 230 million devices in the second quarter of 2013, according to a new report from research firm Strategy Analytics. And Android captured record market share of 80 percent. This really is Mac versus PC all over again, as iOS hit its lowest levels since 2010. The Android operating system captured a record 80 percent share of all smartphones shipped worldwide in the second quarter of 2013. Interestingly, as Apple hit a three-year low, Microsoft hit a global high, with a 4 percent share.