Mobile App Marketing FAQ

There are three main ways in which Trademob differ from other mobile app marketing platforms.

Firstly, we have our own unique tracking technology, which provides the most accurate data-driven information on any type of conversion. Our best-in-class tracking works for all ad networks and types of traffic (both web traffic and in-app).

Secondly, Trademob is the leading platform for data-driven mobile app marketing. While other platforms aggregate few media sources, we are proud to say that Trademob has over 180 affiliates, allowing us to ensure your campaigns make use of all most relevant ad networks worldwide.

Lastly, we provide you access to an easy, intuitive dashboard. You can also define which in-app conversions and KPIs are tracked and shown. Trademob offer you a one-stop solution to make your life as an app marketer easier.

Trademob have set up our own dashboard, offering a full, detailed display of your campaign data, enabling custom actions and relevant in-app conversions are tracked. For more information and examples, please contact us.

Statistical analyses detect the origin of your engaged app users and, integrated with our targeting algorithms, make sure your mobile ads are shown to exactly those users who are interested in your app.

By simply integrating our single universal SDK (Software Development Kit), you can access the entire mobile traffic inventory. Everything can be tracked; campaign settings behind each click, app download, app start and each relevant in-app conversion.

Stop guessing and start tracking - our 100% accurate, best-in-class tracking technology works across all mobile traffic sources and media and complies with the current privacy standards.

For more technical information, please send your questions via our contact form.

Our recent study of six million bought mobile ad clicks showed that click fraud and accidental clicks result in 40% of ad spend being wasted. It is our goal to put this wasted ad spend back into advertisers’ pockets.

Click fraud protection is only possible thanks to our revolutionary tracking technology. Integrated into all our products, it is the world’s first click fraud protection solution for mobile app marketers. Our sophisticated algorithm automatically detects all fraudulent sources and eliminates ineffective ad spend from your mobile campaign. Our regularly updated global blacklist makes sure every dollar is spent where it will pay out.

You can read more about our pioneering click fraud protection and download our free white paper about the mobile click fraud study.

Trademob is the leading platform for data-driven mobile app marketing. We help advertisers such as eBay Classifieds, Universal Music, ICQ or Wooga promote their mobile apps in order to bring high volumes of valuable, engaged iOS and Android app users at up to 70% lower costs, maximized ROI and App Store chart ranking.

Our 100% advertiser-targeted solution follows three steps:


• Aggregation of all worldwide mobile ad networks and traffic providers
• In-depth, transparent and 100% accurate campaign tracking, analytics and reporting
• Automated, data-driven campaign optimization and targeting
You can read more under our Product Overview.

There are three main ways in which Trademob differ from mobile ad networks.  

Firstly, Trademob is a mobile app marketing platform, which means we are an aggregator that connects advertisers to all mobile ad networks and other relevant traffic sources. While ad networks aggregate the various publishers offering mobile ad spaces, we aggregate hundreds of mobile ad networks in order to simplify the fragmented market and solve tracking issues in mobile app marketing campaigns. With our 180+ affiliations, the issue of advertising, tracking and co-operating with different organizations is reduced to just one simple solution.  

Secondly, with Trademob it is possible to achieve detailed and 100% accurate campaign tracking, in-app analytics and automatic ad spend optimization with just one SDK. We can track everything; not just clicks and downloads, but also in-app conversions such as registrations, bookings or in-app purchases. We offer a transparent mobile advertising strategy, which focuses entirely on our clients’ revenue.  

Lastly, we provide you access to an easy, intuitive dashboard with pivot-table style reporting, from which you can download your data as displayed or as a raw data export. You can also define which in-app conversions and KPIs are tracked and shown. Trademob offer you a one-stop solution to make your life as an app marketer easier.

Our pioneering, best-in-class technology and sole focus on our clients’ ROI make us the best choice for mobile app marketers.

We deliver:

• 100% accurate tracking and targeting technologies
• More valuable and engaged app users
• Top App Store chart ranking
• Up to 70% lower user acquisition costs
• Centralized access to all mobile ad networks
• Real-time optimization & higher ROI
• CPI & CPA optimization
• Easy to use, customizable dashboard and reports
• Hassle-free service

Trademob is financed by the technology growth equity investor Kennet Partners as well as by Tengelmann Ventures and High Tech Gründerfonds, two of Germany’s largest online investors.

Trademob supports all types of advertising channels - mobile search, app-to-app, web-to-app, social media (Facebook, Twitter etc.), SMS, video, QR codes, email and more. Whatever the media channel, we provide a complete and universal service, tracking both web and in-app traffic from all traffic sources.

Trademob’s experts spread your campaigns across an extensive range of ad networks and traffic sources, optimizing the allocation of your budget in real time in order to determine which network is delivering the best results and bring you the highest ROI for your money. Depending on the efficiency of the various ad networks during your campaign, your ads may be published by Admob, Inmobi, Smaato, Millennial Media, Appticker and many more. Our transparent and detailed reporting will give you access to those data.

To be able to track your campaign in the most efficient way, our single tracking SDK must be integrated into your app. Integration of our code is quick and simple and only takes around 30 minutes and a maximum of 560kb of app memory space. Once this is done, a new version of your app will have to be uploaded on the App Store or Google Play. There is no need to integrate any other SDKs, because our code is sufficient to track actions across all mobile traffic sources. For more technical questions and queries, use our contact form.

You can read the simple step-by-step guide under Getting Started.

Trademob work with over 180 affiliates, allowing your campaigns to make use of all relevant ad networks and traffic source worldwide. New traffic sources are constantly tested to determine which network will deliver the best results and bring you the highest ROI from your campaign and ad spend.

Trademob supports both iOS and Android.

Trademob use both international and regional networks and can reach every country which sends mobile traffic. In addition, selected cities and regions can be targeted.

We give you access to our fully transparent and easy to use dashboard where you can define which in-app conversions are tracked and displayed. Our unique dashboard gives you an instant overview in real time of your KPIs, from cost per click and cost per install to cost per action (e.g. registrations or in-app purchases). The actions we track depend on your business model and are fully customizable by you.

We report data from all ad networks and mobile traffic sources, enabling you to efficiently compare their performance, as well as identifying all optimum campaign settings for your mobile app marketing, from banner type to device, location and time of day, and more.

We support all mobile advertising formats – display banners, text ads, SMS, push notifications, rich media, video, and any other supplier-specific formats. For full ad specifications, please contact us.

Working with Trademob is easy. Once everything is ready, your campaign can go live immediately. This should all take around 1-3 days. Our tracking technology first needs to be integrated into your app and then the new version of your app has to be uploaded and available in the App Store or Google Play. We also require the correct advertising banner formats and a signed insertion order (IO). Read more on Getting Started.

There is no minimum budget. The typical budget for a test campaign is approximately €10,000. Only with a certain amount of budget can we ensure that your campaign can utilize Trademob’s optimization capabilities. To understand in more detail how we optimize your campaigns, and our recommended budget for you, please contact us.

We work on a budget basis, so we use a share of your media budget to supply you with our service and technology. Conversion rates and costs relating to your campaigns are discussed beforehand. Every campaign requires specific operating figures, please contact us for more details.

You can pay via PayPal or bank transfer. We work on a prepaid basis, which means we receive the budget before the campaign is launched.

To pay via PayPal, use the address paypal@trademob.com.

To pay via bank transfer, please contact us for our bank account details.

For a successful campaign, it is important to focus on your business goals. While clicks and downloads are important, in-app conversions that generate sales are often crucial to success and ROI. Establishing KPIs that align with your company’s marketing strategy and goals is the best starting point for a successful campaign.

We recommend our clients to allow time for a discussion and briefing before we start our campaign so we can ensure we select the best possible strategy for your mobile app. Moreover, we advertise our clients to make sure that their app is ready for promotion before investing large media budgets.

Only if certain basic requirements are fulfilled, will our mobile advertising campaigns be as successful as they can be. If you have questions regarding whether or not your app is ready for mobile app promotion, please contact us.

Generally, less is more. Ideally, a slogan and bold image will attract attention. Furthermore, a strong call-to-action button or text should be highlighted with color or special formatting. Read our best practices guide on mobile app advertising banner design for more tips.

The Apple App Store algorithm predominantly takes into account an app’s download volume in the previous 72 hours. To generate high volumes of downloads within a short space of time, it is necessary to purchase those downloads. After defining the user- and profit-maximizing position for your app, we will create a plan of how to reach the number of downloads required to achieve the desired rank while remaining cost-effective.

For this purpose, Trademob have developed smartBoost. This is our special method to boost your app to the top and maintain a cost-effective budget distribution, using the best traffic sources to guarantee the success of your campaign.

A guide to integrating our SDK and other information about our technology can be accessed via our App Developer Documentation.

Trademob have developed our own tracking and analytics technology, which complies with the standard privacy policies concerning personal data collection. Our best-in-class solution offers 100% accurate tracking of 100% of mobile ad traffic and in-app conversions. All your custom actions within your app can be measured and matched with the user’s original click and a specific ad campaign.

Our tracking technology is compatible with all ad networks and traffic (both web and in-app) - with just one single SDK.

In order to provide you with the best reports possible, we have developed our own dashboard with an easy to use, intuitive interface where you can define which in-app conversions are tracked and displayed. It gives you an instant overview in real time of your KPIs, from cost per click and cost per install to cost per action (e.g. registrations or in-app purchases). The actions we track will depend on your business model and are fully customizable by you.

For more technical information about our tracking, please contact us.