Insights

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Browse our library of eBooks, case studies and more free resources for best practices and insights into app marketing.

Lep’s World – Jump And Run Into The App Store Top Charts

June 11, 2014

Learn how we boosted Lep's World Plus into the US Top 10 Overall App Store Charts with smartBoost.

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Optimizing Mobile Advertising Campaigns

December 12, 2013

Get the best results possible from your mobile advertising by learning how to optimize campaigns through effective and efficient blacklisting, format selection, targeting and tracking.

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Mobile Ad Formats Explained

November 19, 2013

Learn everything you need to know about the evolving mobile advertising landscape and the best methods for promoting your app.

Download

Mobile.de: Re-engaging dormant users with mobile display retargeting

September 16, 2013

Read about how we maximized mobile.de’s in-app user retention, engagement, and ROI with our new retargeting product powered by the Trademob DSP.

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AutoScout 24: Accelerating app user base growth for Europe’s largest car market

September 16, 2013

Read about how we combined mobile display campaigns with smartBoosts to drive up valuable user acquisition for an online automobile marketplace.

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The ultimate guide to understanding: Mobile app marketing analytics

August 13, 2013

Learn everything you need to know about mobile app marketing analytics in one simple, easy to read guide.

Download

barcoo: A smartBoost campaign for a smart mobile product guide

July 12, 2013

How our smartBoost product launched barcoo to the top not once, but twice, thus generating a number of organic installs and effectively lowering their CPI.

Download

Wordblitz for Friends: smartBoost spells success for word game

February 8, 2013

How smartBoost propelled Wordblitz for Friends to a high App Store rank over Christmas, the most competitive time of year.

Download

How to get found and be famous in the app stores

January 28, 2013

Learn everything you need to know about the iOS and Android app stores, from boosting your rank to optimizing for search and conversions.

Download

Be the Best in your Mobile App Marketing

October 19, 2012

Learn how to maximize your app users, activity, App Store ranking and revenue through smart, effective marketing.

Download

Paint for Friends: an App Store boost masterpiece

October 19, 2012

How our App Store boost campaign painted a positive future for Paint for Friends.

Download

Is Apple mimicking Android?

October 19, 2012

Understand the differences and similarities between the iOS 5, iOS 6 and Google Play App stores.

Download

Study: 40% of mobile clicks are accidental or fraudulent

September 3, 2012

Read our study and learn how to avoid wasted spend by detecting and eliminating click fraud and ‘fat finger’ syndrome.

Download

Mobile Banner Design for App Promotion

August 14, 2012

Read our best practices for designing mobile app advertising banners.

Download

Lep’s World – Jump And Run Into The App Store Top Charts

June 11, 2014

Learn how we boosted Lep's World Plus into the US Top 10 Overall App Store Charts with smartBoost.

Download

Mobile.de: Re-engaging dormant users with mobile display retargeting

September 16, 2013

Read about how we maximized mobile.de’s in-app user retention, engagement, and ROI with our new retargeting product powered by the Trademob DSP.

Download

AutoScout 24: Accelerating app user base growth for Europe’s largest car market

September 16, 2013

Read about how we combined mobile display campaigns with smartBoosts to drive up valuable user acquisition for an online automobile marketplace.

Download

barcoo: A smartBoost campaign for a smart mobile product guide

July 12, 2013

How our smartBoost product launched barcoo to the top not once, but twice, thus generating a number of organic installs and effectively lowering their CPI.

Download

Wordblitz for Friends: smartBoost spells success for word game

February 8, 2013

How smartBoost propelled Wordblitz for Friends to a high App Store rank over Christmas, the most competitive time of year.

Download

Paint for Friends: an App Store boost masterpiece

October 19, 2012

How our App Store boost campaign painted a positive future for Paint for Friends.

Download

Optimizing Mobile Advertising Campaigns

December 12, 2013

Get the best results possible from your mobile advertising by learning how to optimize campaigns through effective and efficient blacklisting, format selection, targeting and tracking.

Download

Mobile Ad Formats Explained

November 19, 2013

Learn everything you need to know about the evolving mobile advertising landscape and the best methods for promoting your app.

Download

The ultimate guide to understanding: Mobile app marketing analytics

August 13, 2013

Learn everything you need to know about mobile app marketing analytics in one simple, easy to read guide.

Download

How to get found and be famous in the app stores

January 28, 2013

Learn everything you need to know about the iOS and Android app stores, from boosting your rank to optimizing for search and conversions.

Download

Be the Best in your Mobile App Marketing

October 19, 2012

Learn how to maximize your app users, activity, App Store ranking and revenue through smart, effective marketing.

Download

Is Apple mimicking Android?

October 19, 2012

Understand the differences and similarities between the iOS 5, iOS 6 and Google Play App stores.

Download

Study: 40% of mobile clicks are accidental or fraudulent

September 3, 2012

Read our study and learn how to avoid wasted spend by detecting and eliminating click fraud and ‘fat finger’ syndrome.

Download

Mobile Banner Design for App Promotion

August 14, 2012

Read our best practices for designing mobile app advertising banners.

Download