It’s time for another news wrap up! Let’s take a look at what’s been happening this week in the mobile app advertising world. Wired, Apple Hits 50 Billion Apps Served by Roberto Baldwin (@strngwys) It was announced yesterday that the 50 billionth iOS app was downloaded from the App Store. This represents a doubling of [...] Read more
In honor of yesterday being Mother’s Day in the US, we’re going to talk a bit about gaming. Yes, you read correctly. Gaming! Contrary to historical demographics and biases, women make up a higher percentage of the mobile gaming audience than men. Read more
In our ebook How to get found and be famous in the app stores we covered the most important app store marketing techniques and best practices, including tips on app store optimization and information regarding charts ranking boost campaigns. Read more
Here is the newest edition of our weekly mobile advertising news wrap up. Mobile Marketer, Facebook cozies up to mobile app developers with Parse acquisition by Chantal Tode Facebook’s acquisition of Parse, which automates certain parts of app development, reinforces the social network’s commitment to mobile by bringing it closer to developers and opening up [...] Read more
The technical integration between Trademob and Facebook is now complete allowing us to leverage the full potential of Facebook mobile app install ads for your app marketing; we are now able to measure and optimize app install ads for your mobile iOS and Android app. The coupling of Facebook’s reach and ad capabilities with Trademob’s unique analytics and optimization technology is an ideal match. By measuring custom actions and initial marketing costs, we calculate and optimize your CPA (cost per action) and maximize your ROI and user acquisition on Facebook. Read more