Insights

Study: 40% of mobile clicks are accidental or fraudulent

Read our study and learn how to avoid wasted spend by detecting and eliminating click fraud and ‘fat finger’ syndrome.

  • The distribution of click fraud and accidental clicks
  • Different types and indicators of click fraud
  • How to eliminate shady publishers from your campaigns

Our recent study found that 40% of clicks under the PPC model are fraudulent or accidental, meaning advertisers are frequently wasting their budgets on clicks with low or non-existant conversion rates. This paper contains the details of our study as well a guide on how to cut non-performing traffic sources from your app marketing campaigns.

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