Data-driven tracking and optimization of mobile app marketing campaigns is the best way to maximize results and increase app downloads, loyal users and revenue. However, successful marketing needs to start during the product development and creative stages, from building a great app to designing your banners and optimizing your app store landing page.

With so many people asking us which actions they should take to make sure their mobile app marketing is the best it can be, we decided to put a best practices guide together and make it freely available for everyone.

The paper, ‘Be the Best in your Mobile App Marketing’, is now ready for download. It contains seven best practices, our holy grails, for maximizing your app’s active user base and revenue through effective app marketing. We’ve filled it with our top tips, so you can crack mobile marketing and learn how to boost your app’s visibility in a crowded and complex industry.

Read it, keep it and pass it on to your colleagues and industry contacts as you wish. It provides a complete overview of mobile app marketing, from the early decisions you make during business plan stage right through to detailed tracking and optimization of your marketing campaigns and long-term strategy. A full glossary is included at the end to help you decode all the mobile app industry jargon you’ll ever hear.

Request a free copy of our Be the Best in your Mobile App Marketing paper in our Downloads section.