Trademob Blog

How Much Data is Enough? How to Provide Valid Forecasts on Campaign CTRs

By Alexander Eck on November 25, 2015 No Comments

In other words: When would even a mathematician be happy? When you talk about the success of an advertising campaign, one frequently-used parameter is the click through rate (CTR) of a campaign. This CTR depends on several factors, of course, for example the format of the banner, the placement (whether it’s for a native in-stream […] Read more

Apple Dominates Smartphone Profits: Weekly News Wrap-Up

By Michael Achtzehn on November 20, 2015 No Comments

Friday means it’s time for our weekly wrap-up of the most important news from the mobile marketing industry! We took a look at Apple’s domination of profits in the mobile market, and how to best market to millennials. Enjoy, and have a great weekend from all of us at Trademob! Media Post, Apple Dominates Smartphone […] Read more

Three Hours a Day on a Smartphone: Weekly News Wrap-Up

By Michael Achtzehn on November 6, 2015 No Comments

Friday has rolled around again and it’s time to take a look at what has made headlines in the world of mobile marketing this week! Facebook’s record earnings (most of which came from mobile by the way) was one big piece of news, but we are taking a look at time spend on smartphones across […] Read more

3 Stats on Mobile Ad Spend: Weekly News Wrap-Up

By Michael Achtzehn on October 30, 2015 No Comments

It’s Friday again, which means it’s time to wrap-up the most important news from the world of mobile advertising. Today we’re taking a look at ad spend: How mobile ad performance is leading to higher ad spend revenues, the growth of mobile video ad spend, and a forecast on ad spend for the next five […] Read more