Trademob Blog

The US Mobile App Report: Weekly News Wrap-Up

By Michael Achtzehn on October 2, 2015 No Comments

It’s time to wrap up another week of news from the world of mobile advertising. This week, we start by taking a look at the 2015 US Mobile App Report, which investigates the growing use of mobile devices, and more specifically, apps. comScore, The 2015 U.S. Mobile App Report, by Adam Lella, Andrew Lipsman, and […] Read more

Infographic: US vs. EU – Mobile Advertising on Each Side of the Pond

By Heiko Genzlinger on September 30, 2015 No Comments

On both sides of the North Atlantic, mobile advertising is booming: This much is undisputed. Mobile ad spend is growing and even starting to eclipse other forms of digital marketing, such as desktop advertising. However, despite talk of a ‘Western mobile advertising market’ there are still significant differences in growth rates and levels of adoption […] Read more

Better Ads for a Better Tomorrow: Weekly News Wrap-Up

By Michael Achtzehn on September 25, 2015 No Comments

We’re back with another Friday news wrap-up, and mobile ad blocking remains in the news. While one of our pieces today suggests that the solution is quite simply better advertising, another suggests that the impact will not be as bad as initially thought. Take a look, enjoy, and have a great weekend. Media Post, Better […] Read more

Mobile Branding is Dependent on Programmatic Adoption: dmexco 2015 Insights

By Heiko Genzlinger on September 23, 2015 No Comments

This year, the Digital Marketing Exposition and Conference, better known as dmexco, pulled out all the stops and broke all its previous records. Attendance was up 36% from the year before, with over 43,000 digital marketing professionals attending the event. Almost 900 companies from the digital advertising industry were present as exhibitors, covering four halls […] Read more

Mobile Ad Blockers Prove Popular: Weekly News Wrap-Up

By Michael Achtzehn on September 18, 2015 No Comments

We’ve had a busy week, with the largest digital marketing fair taking place in Cologne, Germany on Wednesday and Thursday, where everything was quite firmly leaning towards mobile. Stay tuned for our own insights into the event, coming soon! For the meantime, we are recapping the news of the week. Ad Exchanger, Mobile Ad Blocker […] Read more