Trademob blog

Mobile Advertising News Wrap-up: Oct. 13 – 17

By Michael Achtzehn on October 17, 2014 No Comments

Here’s our selection of this week’s news from the mobile marketing industry:  eMarketer, CTRs Aren’t Enough for Mobile Ad Measurement, by eMarketer According to new research by xAd, Nielsen, and Placed, marketers relying solely on CTRs to measure ad performance need to re-evaluate. The findings showed that often, CTR tends to be completely unrelated, or […] Read more

Mobile Advertising News Wrap-up: Oct. 6 – 10

By Michael Achtzehn on October 10, 2014 No Comments

We’re back with our pick of the week’s news! eMarketer, Consumers Bullish on a Mobile Payments Future, by eMarketer A new eMarketer report entitled “US Mobile Payments 2014: Updated Forecast and Key Trends Driving Growth” emphasizes the impending growth of the market for mobile payments. While consumers remain wary of adopting this method of payment, […] Read more

Mobile Advertising News Wrap-up: Sept. 29 – Oct. 2

By Fabien Jouin on October 2, 2014 No Comments

Tomorrow is a holiday here in Germany so we’re wrapping up our week a little early this time! MobileMarketer, PepsiCo exec: Mobile is the Front Door to Internet of Things, by Alex Samuely The advent of the Internet of Things (IoT) does not represent competition to mobile, rather it serves to solidify the importance of […] Read more

Mobile Advertising News Wrap-up: Sept. 22-26

By Michael Achtzehn on September 26, 2014 No Comments

In case you missed something, here is our pick of news stories from the week. eMarketer, Which Mobile Location Ads are the Most Accurate?, by eMarketer A new report by Thinknear/Telenav has revealed which sources provide the most accurate location data on customers. This involved looking at the difference between a user’s stated location and […] Read more

Mobile Advertising News Wrap-up: Sept. 15-19

By Michael Achtzehn on September 19, 2014 1 Comment

Here’s our take on the most important news of the week! TechSpot, Global Smartphone Shipments Expected to Approach 1.2bn this Year, by Shawn Knight (@ocianet) According to a report from Juniper Research, global smartphone shipments are expected to increase by 19% this year to reach 1.2 billion units. This is due to a surge of […] Read more