Trademob Blog

What role do algorithms play in programmatic advertising?

By Ioana Cailean on January 6, 2016 3 Comments

Even today, the world of programmatic advertising is complicated and unclear for many marketers. So, what is it really about, and how do algorithms fit in? RTB, DSP, SSP, DMP – the world of programmatic advertising consists of a long list of acronyms which, together with various other buzzwords, can often end up sounding like […] Read more

Most Smartphone Owners Buying via Mobile: Weekly News Wrap-Up

By Ioana Cailean on November 27, 2015 1 Comment

It’s a bit of a slow week with the US celebrating Thanksgiving, but we’re still wrapping up the week’s news from the mobile marketing industry! Take a look, and happy Thanksgiving weekend to our American friends! Mobile Marketing Magazine, 60% of Smartphone Owners Buying Products via Mobile, by Tim Maytom According to AdSquare’s latest data, […] Read more

How Much Data is Enough? How to Provide Valid Forecasts on Campaign CTRs

By Ioana Cailean on November 25, 2015 1 Comment

In other words: When would even a mathematician be happy? When you talk about the success of an advertising campaign, one frequently-used parameter is the click through rate (CTR) of a campaign. This CTR depends on several factors, of course, for example the format of the banner, the placement (whether it’s for a native in-stream […] Read more

Apple Dominates Smartphone Profits: Weekly News Wrap-Up

By Ioana Cailean on November 20, 2015 No Comments

Friday means it’s time for our weekly wrap-up of the most important news from the mobile marketing industry! We took a look at Apple’s domination of profits in the mobile market, and how to best market to millennials. Enjoy, and have a great weekend from all of us at Trademob! Media Post, Apple Dominates Smartphone […] Read more