Trademob blog

Mobile Advertising News Wrap-up: Jan. 26 – 30

By Michael Achtzehn on January 30, 2015 No Comments

It’s been another interesting week in the world of mobile marketing, here’s our round up of the news: MediaPost, Two Thirds of Mobile App Developers Sell Programmatically, by Tyler Loechner A new survey has shown that over two thirds of mobile app developers make at least part of their inventory available for programmatic buying. Nearly […] Read more

Mobile Advertising News Wrap-up: Jan. 19 – 23

By Michael Achtzehn on January 23, 2015 No Comments

We’re wrapping up another week with our collection of the news from the mobile marketing industry: MediaPost, Mobile Economy Worth Almost $10 Trillion, by Erik Sass The Boston Consulting Group has estimated that mobile devise generated a total economic value of almost $10 trillion in 2014. Only one third of this is a result of […] Read more

Mobile Advertising News Wrap-up: Jan. 12 – 16

By Michael Achtzehn on January 16, 2015 No Comments

It’s Friday, which means it’s time for another round-up of the week’s mobile marketing news: Mobile Marketing Watch, There’s Much to Learn from the Mobile Hits and Highlights of 2014, by Mike Randazzo Developers hoping to make a splash in 2015 could learn something from this visual retrospective on the mobile hits and highlights of […] Read more

Mobile Advertising News Wrap-up: Jan. 05 – 09

By Michael Achtzehn on January 9, 2015 No Comments

We’re back in the New Year and ready to provide you with our weekly round-up of the week’s news! Let’s go: Marketing Land, 5 Key Mobile Marketing Trends for 2015, by Aaron Strout (@aaronstrout) This article looks both backwards and forwards to determine which trends will be most important for mobile marketing in 2015. While […] Read more