Trademob Blog

Measuring Mobile Effectiveness: Weekly News Wrap-Up

By Michael Achtzehn on July 31, 2015 No Comments

As we wrap-up another week, we present our weekly wrap-up of the best news from the mobile advertising industry. We start with a look at challenges faced by marketers when it comes to measuring the results of their mobile advertising efforts, and also look at articles about Google search ads coming to the Play Store […] Read more

Creativity in Mobile Ads: How to Make a Monkey of Ad Blockers

By Heiko Genzlinger on July 27, 2015 No Comments

Can you recall a recent offbeat, novel mobile ad campaign which left everybody talking? No? Well, neither do I! This might be because it’s quite difficult to find creative and innovative advertising in the world of mobile. Might this be because smaller screens mean smaller banners, not giving designers enough space to showcase their work? […] Read more

Mobile Ad Fraud Costs Increase: Weekly News Wrap-Up

By Michael Achtzehn on July 24, 2015 No Comments

We’re nearing the end of another week and we’re taking a look back at some of our favorite stories from the last week. We start with a look at a new study on mobile ad fraud and its massive hidden costs, and also take a look at issues with the mobile web, and the rise […] Read more

How to Prepare for the Changes in Facebook CPC Campaigns

By Bea Ayuso on July 24, 2015 No Comments

This month, Facebook is updating the way they charge advertisers who bid for ad spaces on a CPC basis, so we thought it would be interesting for you to understand how this change might affect costs and performance. When we have a question about social media campaigns here at Trademob, we have a simple solution for […] Read more