Trademob blog

Mobile Advertising News Wrap-up: Dec. 8 – 12

By Michael Achtzehn on December 12, 2014 No Comments

We’ve wrapped up another week, time to take a look back on our favorite pieces of news from the last week: eMarketer, What Factors Affect Mobile CPM Prices?, by eMarketer (@eMarketer) Cost per thousand (CPM) averages in 2014 were similar to the 2013 rates, even through there was a significant rise in impressions. This shows […] Read more

Mobile Advertising News Wrap-up: Dec. 1 – 5

By Michael Achtzehn on December 5, 2014 No Comments

It’s Friday, which means it’s time for our weekly wrap-up of news from the mobile marketing industry: eMarketer, Apps for Sale! But Are People Actually Buying?, by eMarketer (@eMarketer) Most mobile users would rather save money and view a few ads when it comes to downloading apps on their devices, a study from the Digital […] Read more

Mobile Advertising News Wrap-up: Nov. 24 – 28

By Michael Achtzehn on November 28, 2014 No Comments

Happy Thanksgiving to our American readers! Let’s take a look at the wrap up of news from the mobile marketing industry this week: Mobile Marketing Watch, Mobile Needs to be Considered a Strategy, Not a Campaign, by Mike Randazzo A study by the Chief Marketing Officer Council found that only 17% of US respondents reported […] Read more

Mobile Advertising News Wrap-up: Nov. 17 – 21

By Michael Achtzehn on November 21, 2014 No Comments

We’re wrapping up another week; this is our round-up of the news: eMarketer, Internet to Hit 3 Billion Users in 2015, by eMarketer (@eMarketer) New figures from eMarketer have revealed that the number of global Internet users will surpass 3 billion next year, representing an increase of 6.2%. That’s 42.4% of the world’s population. This […] Read more

Mobile Advertising News Wrap-up: Nov. 10 – 14

By Michael Achtzehn on November 14, 2014 No Comments

We’re back with our wrap-up of the week’s news from the mobile marketing industry: BI Intelligence, Spending on Native Advertising is Soaring, by Mark Hoelzel (@MarkHoelzel) A report by BI Intelligence has found that spending on native ads will reach $7.9bn this year, up from $4.7bn last year. Native ads have been proven to work […] Read more