Trademob blog

What impact will Apple’s 9/9 announcements have on mobile advertising?

By Michael Achtzehn on September 17, 2014 No Comments

Summary: Apple’s announcement last week was, by most accounts, a big hit. From an advertising perspective, not too much will change in the short run, but in the long term big changes in the mobile payments landscape are expected, which will in turn have a massive impact on mobile advertising. Last week’s Apple product launch […] Read more

Mobile Advertising News Wrap-up: Sept. 8 – 12

By Fabien Jouin on September 12, 2014 No Comments

After a busy, Apple-oriented week, here is our weekly wrap-up of the most important mobile marketing news of the last few days! AdExchanger, Advertisers, Meet Apple Watch, by Allison Schiff The Apple Watch was released this week, alongside two larger iPhones and the new Apple Pay system. While it’s unlikely that the watch itself will […] Read more

Mobile Advertising News Wrap-up: Sept. 1 – 5

By Fabien Jouin on September 5, 2014 No Comments

Our weekly news wrap-up is back, bringing you the week’s top mobile advertising news. Re/code, Mobile Games Spending Still Growing, Especially on Android, by Eric Johnson (@heyheyesj) Gaming continues to be a key part of revenues for iOS and Android, according to a new report from App Annie and IDC. The difference between the second quarters […] Read more

Definitive Ideas to Market Your Mobile Game Effectively

By Fabien Jouin on July 3, 2014 1 Comment

Summary: As indicated by a new survey games now account for 75% of iOS App Store revenue and nearly 90% of Google Play revenue. Mobile games are immensely popular in the smartphone market, but it is essential to have clear and definitive ideas to market them efficiently and effectively. We’ve recognized four winning ideas to […] Read more