Trademob blog

Mobile Advertising News Wrap-up: Sept. 22-26

By Michael Achtzehn on September 26, 2014 No Comments

In case you missed something, here is our pick of news stories from the week. eMarketer, Which Mobile Location Ads are the Most Accurate?, by eMarketer A new report by Thinknear/Telenav has revealed which sources provide the most accurate location data on customers. This involved looking at the difference between a user’s stated location and […] Read more

Mobile Advertising News Wrap-up: Sept. 15-19

By Michael Achtzehn on September 19, 2014 1 Comment

Here’s our take on the most important news of the week! TechSpot, Global Smartphone Shipments Expected to Approach 1.2bn this Year, by Shawn Knight (@ocianet) According to a report from Juniper Research, global smartphone shipments are expected to increase by 19% this year to reach 1.2 billion units. This is due to a surge of […] Read more

What impact will Apple’s 9/9 announcements have on mobile advertising?

By Michael Achtzehn on September 17, 2014 No Comments

Summary: Apple’s announcement last week was, by most accounts, a big hit. From an advertising perspective, not too much will change in the short run, but in the long term big changes in the mobile payments landscape are expected, which will in turn have a massive impact on mobile advertising. Last week’s Apple product launch […] Read more

Mobile Advertising News Wrap-up: Sept. 8 – 12

By Fabien Jouin on September 12, 2014 No Comments

After a busy, Apple-oriented week, here is our weekly wrap-up of the most important mobile marketing news of the last few days! AdExchanger, Advertisers, Meet Apple Watch, by Allison Schiff The Apple Watch was released this week, alongside two larger iPhones and the new Apple Pay system. While it’s unlikely that the watch itself will […] Read more

Mobile Advertising News Wrap-up: Sept. 1 – 5

By Fabien Jouin on September 5, 2014 No Comments

Our weekly news wrap-up is back, bringing you the week’s top mobile advertising news. Re/code, Mobile Games Spending Still Growing, Especially on Android, by Eric Johnson (@heyheyesj) Gaming continues to be a key part of revenues for iOS and Android, according to a new report from App Annie and IDC. The difference between the second quarters […] Read more