Trademob Blog

Mobile Ad Spend is Catching Up: Weekly News Wrap-up

By Michael Achtzehn on March 27, 2015 No Comments

We’re wrapping up another week which means its time to publish our weekly wrap-up of news from the mobile marketing industry, highlighting a forecast that mobile ad spend will claim 72% of US digital as spend by 2019: Media Newsline, Mobile to Claim 72% US Digital Ad Spend by 2019, by Media Newsline (@MediaNewsline) Next […] Read more

Mobile Advertising Outperforms Other Media: Weekly News Wrap-up

By Michael Achtzehn on March 20, 2015 No Comments

As another week draws to a close, we publish our weekly wrap-up of news from the mobile marketing industry, highlighting the fact that it has now been proven that mobile advertising significantly outperforms traditional advertising media – but where are the dollars? Mobile Marketing Magazine, It’s Official – Mobile Advertising Works Harder Than Other Channels, […] Read more

Mobile Advertising News Wrap-up: Mar. 9 – 13

By Michael Achtzehn on March 13, 2015 No Comments

Apple started off the week with the special event for its Apple Watch, and we’re wrapping it up with our weekly news wrap-up. Enjoy: Direct Marketing News, Will Apple Watch Make Marketers’ Hearts Flutter?, by Al Urbanski (@AlUrbanski) Apple’s latest special event, where it introduced the Apple Watch, was mostly a consumer-oriented event, and not […] Read more