Trademob Blog

Mobile Advertising News Wrap-up: Feb. 23 – 27

By Michael Achtzehn on February 27, 2015 No Comments

For the first time on our brand new site, here is our wrap up of news from the mobile marketing industry this week: Marketing Land, Report: Apple, Android Now 96% of Smartphones Globally, by Greg Sterling (@gsterling) According to a report from IDC, smartphones running Android and iOS accounted for over 96% of smartphone shipments […] Read more

Infographic: What it Takes to Make it Big in the App Store

By Michael Achtzehn on February 26, 2015 No Comments

It’s no secret that the market for mobile apps is becoming increasingly competitive. One estimate suggests that 48,000 apps are downloaded every minute, while the iOS App Store has more apps than ever before, a staggering 1.2 million are available for download in early 2015. However, a recent report by Adjust showed that in Q3 […] Read more

Mobile Advertising News Wrap-up: Feb. 16 – 20

By Michael Achtzehn on February 20, 2015 No Comments

As another week draws to a close, we publish our weekly wrap-up of news from the mobile marketing industry: eMarketer, Android vs. iOS: What Wins Where?, by eMarketer (@eMarketer) In this article, the major shift in mobile ad impressions in 2014 is revealed. While Android ranks first for mobile ad impressions, iOS leads for mobile […] Read more

Mobile Advertising News Wrap-up: Feb. 9 – 13

By Michael Achtzehn on February 13, 2015 No Comments

The week is just about over, here is our weekly wrap-up of the most important mobile marketing news of the last few days! Mobile Marketing Magazine, Android Shipments Drop for the First Time Ever, by Tim Maytom Although Android celebrated the milestone of shipping an incredible 1bn smartphones last year, fourth quarter sales also saw […] Read more

Mobile Advertising News Wrap-up: Feb. 2 – 6

By Michael Achtzehn on February 6, 2015 No Comments

It’s Friday and our weekly news wrap-up is back, bringing you the week’s top mobile advertising news! BusinessWeek, Report: Mobile Ad Revenues Don’t Line Up with Traffic Volumes, by Greg Sterling (@gsterling) The Opera Mediaworks end-of-year report has shown a startling discrepancy between levels of category traffic and ad revenues. Social media, for example, has […] Read more