Trademob blog

Mobile Advertising News Wrap-up: Nov. 17 – 21

By Michael Achtzehn on November 21, 2014 No Comments

We’re wrapping up another week; this is our round-up of the news: eMarketer, Internet to Hit 3 Billion Users in 2015, by eMarketer (@eMarketer) New figures from eMarketer have revealed that the number of global Internet users will surpass 3 billion next year, representing an increase of 6.2%. That’s 42.4% of the world’s population. This […] Read more

Mobile Advertising News Wrap-up: Nov. 10 – 14

By Michael Achtzehn on November 14, 2014 No Comments

We’re back with our wrap-up of the week’s news from the mobile marketing industry: BI Intelligence, Spending on Native Advertising is Soaring, by Mark Hoelzel (@MarkHoelzel) A report by BI Intelligence has found that spending on native ads will reach $7.9bn this year, up from $4.7bn last year. Native ads have been proven to work […] Read more

Mobile Advertising News Wrap-up: Nov. 3 – 7

By Michael Achtzehn on November 7, 2014 No Comments

We’re wrapping up another week here in our Berlin headquarters. Here are some snippets of this week’s news from the mobile marketing world: eMarketer, Mobile Gaming Revenues Won’t Quit Growing, by eMarketer Gaming Industry Researcher Newzoo recently released their Q3 2014 estimates, predicting that mobile gaming revenues will rise 42% year-on-year to hit $25 billion […] Read more

Mobile Advertising News Wrap-up: Oct. 27 – 31

By Michael Achtzehn on October 31, 2014 No Comments

It’s been another interesting week in the world of mobile marketing, here’s our round up of the news: eMarketer, Where’s the Mobile Ad Money Coming from Next Year?, by eMarketer As more and more money pours into mobile advertising budgets, which formats lose out? A study by Advertiser Perceptions found that print and TV budgets […] Read more