Trademob Blog

Google’s Algorithm Change and Deep Links: Weekly News Wrap-Up

By Michael Achtzehn on April 24, 2015 No Comments

This week, Google announced an important change in its search algorithm, which has had a significant impact on mobile devices and on apps, highlighting the importance of deep links. The Motley Fool, Google Inc. is Turning Into an App Discovery Tool, by Adam Levy Now that Google’s algorithm has been updated, it is not only […] Read more

Mobile Branding – It’s about time!

By Heiko Genzlinger on April 21, 2015 No Comments

“Dollars follow eyeballs” is an oft-cited phrase which can be applied to every new development in the world of media: wherever consumers start spending their time, advertisers are sure to follow quickly. The phrase rings true once again when looking at the latest development, or rather the latest mass-movement, in the media world: the rapidly […] Read more

3 Good Reasons for Making Use of Mobile Deep Links

By Michael Achtzehn on April 21, 2015 No Comments

Hyperlinks are an integral part of the world wide web as we have come to know it. They facilitate navigation, link content and provide access to the results of searches. However, this type of interconnectivity doesn’t exist in the mobile ecosystem, which currently consists mostly of indepenent, unconnected entities – to the annoyance of consumers. […] Read more

Mobile Ad Viewability Beats Desktop: Weekly News Wrap-Up

By Michael Achtzehn on April 17, 2015 No Comments

It’s almost the weekend and we’re back, wrapping up another exciting week in mobile advertising, starting with a look at ad viewability on mobile: eMarketer, Mobile Beats Desktop for Ad Viewability, by eMarketer (@eMarketer) Data from ad server Sizmek has revealed that when it comes to ad viewability, mobile far outperforms desktop. The study investigated […] Read more