Trademob Blog

Mobile Ad Blocking Solutions: Weekly News Wrap-Up

By Michael Achtzehn on August 28, 2015 No Comments

We’re wrapping up another week and that means we’re taking a look at the most important news in mobile from the last few days. We start by taking a look at a potential new mobile ad blocking solution, as well as effectiveness of mobile ads versus desktop, and lastly another report which shows that mobile […] Read more

A Deep Dive into IAB’s Mobile Figures and More: Weekly News Wrap-Up

By Karen Richebaecher on August 14, 2015 No Comments

This week, Trademob looks at Adweek’s deep dive into IAB’s mobile advertising numbers seeking to answer the question where the mobile growth is coming from. Furthermore, we found an interesting article about the motivations of in-store mobile app usage and share with you Mobile Marketer’s insights into the Q2 2015 mobile site performance benchmark report. […] Read more

Location Targeting and More: Weekly News Wrap-Up

By Karen Richebaecher on August 7, 2015 No Comments

Ladies and gentlemen, it’s time to wrap up the week. First, we have a look at the market positions of Android and iOS. Second, we want to share an interesting article about Facebook and the market dynamics around the Cost per Install (CPI) on mobile. Third, we look at the buzzword of the week: location […] Read more

Measuring Mobile Effectiveness: Weekly News Wrap-Up

By Michael Achtzehn on July 31, 2015 1 Comment

As we wrap-up another week, we present our weekly wrap-up of the best news from the mobile advertising industry. We start with a look at challenges faced by marketers when it comes to measuring the results of their mobile advertising efforts, and also look at articles about Google search ads coming to the Play Store […] Read more