Trademob blog

Mobile Advertising News Wrap-up: Oct. 27 – 31

By Michael Achtzehn on October 31, 2014 No Comments

It’s been another interesting week in the world of mobile marketing, here’s our round up of the news: eMarketer, Where’s the Mobile Ad Money Coming from Next Year?, by eMarketer As more and more money pours into mobile advertising budgets, which formats lose out? A study by Advertiser Perceptions found that print and TV budgets […] Read more

Mobile Advertising News Wrap-up: Oct. 20 – 24

By Michael Achtzehn on October 24, 2014 No Comments

This week’s up! If you missed out on some of the news, take a look at our picks of the week: ClickZ, Mobile Ad Revenues Soar as Search and Directories Flatten Out, by Emily Alford (@AlfordAlice) A rise in mobile advertising has lead to record growth in half-year advertising revenues, according to the IAB’s Internet […] Read more

Mobile Advertising News Wrap-up: Oct. 13 – 17

By Michael Achtzehn on October 17, 2014 No Comments

Here’s our selection of this week’s news from the mobile marketing industry:  eMarketer, CTRs Aren’t Enough for Mobile Ad Measurement, by eMarketer According to new research by xAd, Nielsen, and Placed, marketers relying solely on CTRs to measure ad performance need to re-evaluate. The findings showed that often, CTR tends to be completely unrelated, or […] Read more

Mobile Advertising News Wrap-up: Oct. 6 – 10

By Michael Achtzehn on October 10, 2014 No Comments

We’re back with our pick of the week’s news! eMarketer, Consumers Bullish on a Mobile Payments Future, by eMarketer A new eMarketer report entitled “US Mobile Payments 2014: Updated Forecast and Key Trends Driving Growth” emphasizes the impending growth of the market for mobile payments. While consumers remain wary of adopting this method of payment, […] Read more

Mobile Advertising News Wrap-up: Sept. 29 – Oct. 2

By Fabien Jouin on October 2, 2014 No Comments

Tomorrow is a holiday here in Germany so we’re wrapping up our week a little early this time! MobileMarketer, PepsiCo exec: Mobile is the Front Door to Internet of Things, by Alex Samuely The advent of the Internet of Things (IoT) does not represent competition to mobile, rather it serves to solidify the importance of […] Read more