Trademob blog

5 Strategies to Market Your Mobile App

By Ramona Neitz on April 2, 2014 No Comments

Did you know that about 90 percent of the people who download your app will only use it for a maximum of six months? “The number one problem in the mobile app ecosystem is retention,” says Robi Ganguly, CEO of Apptentive, in a post on the KISSmetrics blog. A lot of industry experts agree on […] Read more

Video: Trademob Discusses Mobile Retargeting at App Promotion Summit

By Ramona Neitz on February 24, 2014 2 Comments

As the mobile advertising industry continues to shift towards more sophisticated app marketing approaches, mobile retargeting is becoming an increasingly more adopted and more relevant tactic. Our Head of Sales and Co-founder Florian Lutz highlights the developments and benefits of mobile retargeting at the App Promotion Summit in Berlin. App Retargeting – from MAUs to […] Read more

Video: Trademob Discusses App Marketing at OMCap

By Ramona Neitz on February 18, 2014 No Comments

Trademob had the privilege to speak at the last edition of the online marketing conference OMCap. Our very own Fabian Schaeffer discussed app marketing strategies. “Users acquired in display campaigns show a high level of browsing activity; they look around, but tend not to make a purchase,” surmises Fabian. “Retargeted users have a relatively low […] Read more