Trademob blog

Definitive Ideas to Market Your Mobile Game Effectively

By Fabien Jouin on July 3, 2014 1 Comment

Summary: As indicated by a new survey games now account for 75% of iOS App Store revenue and nearly 90% of Google Play revenue. Mobile games are immensely popular in the smartphone market, but it is essential to have clear and definitive ideas to market them efficiently and effectively. We’ve recognized four winning ideas to […] Read more

5 Strategies to Market Your Mobile App

By Ramona Neitz on April 2, 2014 2 Comments

Did you know that about 90 percent of the people who download your app will only use it for a maximum of six months? “The number one problem in the mobile app ecosystem is retention,” says Robi Ganguly, CEO of Apptentive, in a post on the KISSmetrics blog. A lot of industry experts agree on […] Read more

Video: Trademob Discusses Mobile Retargeting at App Promotion Summit

By Ramona Neitz on February 24, 2014 2 Comments

As the mobile advertising industry continues to shift towards more sophisticated app marketing approaches, mobile retargeting is becoming an increasingly more adopted and more relevant tactic. Our Head of Sales and Co-founder Florian Lutz highlights the developments and benefits of mobile retargeting at the App Promotion Summit in Berlin. App Retargeting – from MAUs to […] Read more