Trademob Blog

Ad Blocking Software Arrived on Smartphones: Weekly News Wrap-Up

By Karen Richebaecher on May 22, 2015 No Comments

This week, mobile ad blocking software has made the headlines, pricking the ears of the mobile advertising industry. While mobile operators merely started considering ad blocking software, Adblock Plus, the publisher of the most popular ad blocking software, has already announced the launch of a mobile web browser that automatically blocks annoying ads, according to Forbes. […] Read more

Mobile Video Advertising on the Rise: Weekly News Wrap-Up

By Karen Richebaecher on May 15, 2015 No Comments

It’ Friday, time for our news wrap-up! This week you’ll learn a lot about mobile video advertising. Mobile video advertising does not only beat its big brother, desktop, in it’s estimated annual revenue growth rate, it also outperforms desktop video ads in terms of ad viewability. Business Insider, Video advertising on smartphones and tablets is growing […] Read more

Waking Sleeping Giants – Retargeting Sports App Users

By Heiko Genzlinger on May 13, 2015 No Comments

Even the biggest fan sometimes needs a little reminder Berlin/Cologne, May 13, 2015 – Sport has always been a particularly emotional topic. For example, I am a passionate fan of SC Freiburg, a football club in the German Bundesliga. Admitting that is definitely not always easy these days (between you and me: they are struggling […] Read more

Google’s Mobile-First Strategy: Weekly News Wrap-Up

By Michael Achtzehn on May 8, 2015 No Comments

As we wrap up another week, we take another look at what Google’s mobile-first strategy means for marketers, how many searches now take place on mobile, and how mobile ad revenues on Android have finally caught up to iOS. Marketing Land, What Google’s Mobile-First Rules Mean for Your Marketing Strategy, by Josh Manion (@joshmanion) While […] Read more

Smart Bandit Algorithms in Testing Mobile Banner Design

By Dr. Alexander Weiß on May 7, 2015 No Comments

Make smarter choices and watch the rewards roll in with bandit algorithms This blog post is part of our new regular Trademob Tech series. The series takes a look at Engineering topics facing Trademob and the mobile advertising industry. Today’s post was written by Dr. Alexander Weiß and the Data Analytics team. When it comes to real-time […] Read more